We support any working women with the highest standards of EduCare and nursing services.
There are many other women who work away from their young children or sick family members, who are unable to do the housework, who are somewhat heartbroken but still positively working for the future.
And with a strong passion to support women, I founded the Japan Association of Female Executives (JAFE) in 1985 and started Poppins in 1987.
Since then, we have been facing customers to provide the best possible experience. With our beliefs, we have broken through a number of rock-bottom regulations to create new values.
Poppins has grown to become an original company, unlike any other in the world, with ideas and a commitment to quality that were never possible in the childcare industry.
We will continue to be a leading company in childcare and nursing care support for working women.
The quality of our services is always at the very high standard.
Poppins was the first company in Japan to train and arrange nannies (educational babysitters), and we have also provided VIP care services for the elderly to support working women and respond to their new needs. We are also the only company in Japan to offer a full range of services, from licensed nursery schools to after school facilities and international schools, offering EduCare from the age 0.
Not only taking care of children who will create the future and spread their wings globally, but also providing them with added value. And on the other hand we also support the people who have built the foundations of the Japan of today.
We will accompany families so that they can live their own lives with confidence.
The source and growth engine of Poppins is "love", and this is our unchanging wish.
We will continue to improve the quality of our services by sincerely listening to our customers' heartfelt voices.
|1985||Founded JAFE (Japan Association of Female Executives) Representative: Noriko Nakamura (Predecessor of JAFE Service Co., Ltd.).|
|1986||Adopted childcare curriculum in corporation with Norland College in England.|
|Started training nannies (educational babysitters).|
|1987||Founded JAFE Service Co., Ltd.|
|Started providing in-home childcare services (for individuals).|
|Started daycare service in Secom center.|
|1990||Set up the first childcare room in the World Expo, “The International Garden and Greenery Exposition, Osaka 1990”.|
|Opened the Ashiya branch office.|
|1993||Corporate contracts with the Metropolitan Police Department, Ministry of Posts and Telecommunications, and Ministry of Finance.|
|Started in-home childcare services for corporate clients.|
|1994||Started a workplace childcare center in the pediatric division of Keio University Hospital.|
|Started a workplace childcare center at the St. Luke’s International Hospital.|
|1996||Change the company name to “Poppins Corporation Co. Ltd.”|
|Started in-home elderly care service “Poppins VIP Care”.|
|1997||Signed a corporate contract with Merrill Lynch Japan Securities.|
|Opened a workplace nursery “Koneko Nursery” at Yamato Transport Co., Ltd.|
|1998||Authorized by the Ministry of Health, Labor and Welfare as a school to train 2nd grade home helpers.|
|Opened “Poppins Nursery Yokohama”, a childcare center authorized by the city of Yokohama.|
|1999||Acquired ISO9001 Certificate for childcare and elderly care services.|
|Opened 3 childcare centers in hospitals (Keio University Hospitals, Yokohama Kowan Hospital, Civilian Hospital).|
|Opened "Poppins Nursery Kotoen", a childcare center built in a station and a trial project subsidized by the Ministry of Health, Labor, and Welfare.|
|2000||Signed a corporate contract with Matsushita Electric Industrial Co., Ltd.|
|Opened “Poppins Nursery JP Kozukue,” a childcare center authorized by the city of Yokohama.|
|Opened 3 Kids Rooms in public facilities (Kobe Hankyu Department Store, Aqua City, Cerulean Tower)|
|Opened 2 childcare centers in hospitals (Saiseikai Kanagawa-ken Hospital and Yokohama City University Hospital).|
|Approved as a in-home elderly care provider.|
|2001||Signed a corporate contract with Tokai Bureau of Japan Post.|
|Opened “Poppins Nursery Kozukue”, a childcare center authorized by the city of Tokyo.|
|公共施Opened “Poppins Nursery Minami Machida” a condominium-style childcare center.|
|Was commissioned with "Utilization of IT for providing innovative service in the field of child and elderly care project" from Ministry of Economy, Trade, and Industry.|
|2002||Opened 3 childcare centers authorized by the city of Tokyo (Sangenjaya, Tsutsujigaoka, and Fuchu).|
|“Poppins Nursery Kozukue” was recognized as the first privately run childcare center in Yokohama authorized by the national government.|
|Was commissioned with "the research study on the most effective assistance measures for child raising from the point of view of lifelong learning society" from Ministry of Education, Culture, Sports, Science and Technology.|
|2003||Opened a workplace childcare center for companies including Shiseido (consortium model).|
|Opened “Poppins Nursery Ichibancho”, a childcare center authorized by the city of Tokyo.|
|2004||Opened “Poppins Nursery Chofu”, a licensed childcare center, and 2 childcare centers authorized by the city of Tokyo (Higashi-shinagawa, Futakotamagawa)|
|Opened Poppins International Pre-School in Yebisu Garden Place.|
|2005||Opened 2 childcare centers authorized by the city of Tokyo (Komagata, Shimomaruko)|
|2006||Opened “Poppins Nursery Shin-urayasu”, a licensed childcare center.|
|Opened 3 childcare centers authorized by the city of Tokyo (Minami-machida, Sumida, Musashino)|
|Opened 4 on-campus and workplace childcare centers (IKEA Japan, Nagoya University, Keio Group, etc.)|
|2007||Opened 5 childcare centers authorized by the city of Tokyo (Waseda, Asagaya, Kyobashi, Takanawa, Tachikawa)|
|Opened 5 on-campus and workplace childcare centers (Takahashi Shoten, Mizuho Financial Group, Samantha Thavasa, Aisin Seiki, Hoyu)|
|Opened 2 childcare centers in public facilities (Karuizawa Prince Hotel, Jazz Dream Nagashima)|
|2008||Opened 2 childcare centers authorized by the city of Tokyo (Shibaura, Kichijoji)|
|Opened 8 on-campus and workplace childcare centers (3 campuses of Tokyo University, Sophia University, Citigroup, Sumitomo Chemical, Sumitomo Electric (Osaka), Sumitomo Corporation)|
|Opened “Poppins Keiki Hawaii Kidsroom”.|
|2009||Opened 2 childcare centers authorized by the city of Tokyo (Tamagawa, Tsukishima)|
|Opened 13 on-campus and workplace childcare centers (Osaka City University, 2 locations at Nagoya University, Albion, Sysmex, Sumitomo Corporation, Sumitomo Chemical (Chiba),Sumitomo Electric, Disco, Tokai Rubber, Panasonic, Itochu Corporation)|
|2010||Opened Poppins Active Learning School in Tokyo Midtown.|
|2011||Opened 11 childcare and educational facilities including "Poppins Nursery School Itami", the first licensed nursery school in the Hanshin area.|
|Head office relocated to Hiroo Plaza (Hiroo, Shibuya-ku) and name changed to Poppins Co.|
|Started basic training for childcare for mothers.|
|2012||Designated as an in-home care support office (Ashiya branch).|
|Opened 12 childcare and education facilities.|
|Opened "Poppins Training Center" in Tateshina, Nagano.|
|Poppins Fellowship" was established at the Graduate School of Education, Harvard University, USA.|
|2013||Opened 17 childcare and educational facilities.|
|Started Home nursing service.|
|Published "Poppins Approach" as a textbook for childcare staff|
|NPO Poppins opens "Nursery Workers e-club", the first community site for nursery workers in Japan.|
|Launched "Chienomi", building blocks that focus on the brain development process.|
|2014||Opened 21 childcare and education facilities|
|Saitama contracted Poppins for the "Emergency Project for Securing Human Resources for Childcare Workers".|
|Opened "Poppins Active Learning International School" (PALIS) in Yebisu Garden Place|
|Opened "Poppins Ashiya Salon", a mansion-style day service facility in Ashiya.|
|Kanagawa contracted Poppins to conduct a "Feasibility Study on the Transition to Licensed Childcare" and a "Reemployment Promotion Project for Potential Nursery Teachers and Kindergarten Teachers".|
|2015||Opened Poppins' first licensed nursery school "Poppins Nursery School Sapporo Shiroishi" and 13 other childcare and education facilities in Hokkaido|
|Published the 2nd edition of Poppins Approach "Educare from 0 years old: An invitation to childcare where all children can grow".|
|Opened Osaka branch.|
|2016||Opened "Poppins Nursery School Tennoji", the first licensed nursery school in Osaka City, and 11 other childcare and educational facilities.|
|Awarded the Minister of Health, Labour and Welfare Prize at the 1st Japan Service Awards by Poppins Nanny Service.|
|Started overseas early childhood education training in Reggio Emilia, Italy.|
|Founded of Poppins Holdings Co.
Noriko Nakamura became Representative Director and CEO (currently Representative Director and Chairman)
|2017||Opened a new record number of 27 childcare and education facilities, including company-led childcare centers.|
|Nakamura chairs the organizing committee for the 2017 Global Summit of Women in Tokyo.
The event was a success with a record number of 1,600 guests from 62 countries and the first ever party held at the Geihinkan.
|Launch of "Poppins Housework Support Service.|
|Started "Poppins Nurse Care".|
|Poppins Holdings acquired "Smart Sitter Co., Ltd.", which operates a babysitter matching website, as a subsidiary.|
|2018||The 30th anniversary of Poppins|
|Representative Director and President Maiko Todoroki appointed at Poppins Co.|
|Opened a new record number of 27 childcare and education facilities, including 23 company-led childcare centres, to operate 210 facilities nationwide|
|Founded "Houikushi Go Inc.", a recruitment company for childcare workers.|
|2019||Poppins Holdings acquired Wish Corporation, which operates childcare centers and schoolchildren, as a subsidiary.|
|Poppins Group operates 301 childcare and educational facilities and 5 facilities for the elderly.|
|Opened 14 childcare and educational facilities including company-led childcare centers.|
|2020||Poppins Holdings Co., Ltd. listed on the Tokyo Stock Exchange.|