Poppins is a firm that supports working women by providing child-rearing and elderly care services.
We are committed to bringing the highest standards of quality to our customers.
In June 2016, Poppins was awarded the Health, Welfare and Labor Minister’s Award at the first ‘Nihon (Japan) Service Awards’, a ceremony that honors companies who provide outstanding services.
Receiving this award on the 30th year since our founding, when we established the first nanny (Babysitter educator) service in Japan, is a proud and humbling experience. We owe this award to our faithful customers who have supported us with their words of encouragement and inspired us to achieve ever higher standards of service.
Poppins will continue to faithfully take the voices of our customers to heart, and strive to improve its services to the highest possible standards of quality.
Chairperson and Founder
Poppins Holdings Inc.
About Noriko Nakamura
Noriko Nakamura started her career as an announcer at Asahi Television, one of the leading broadcasting companies in Japan. In 1985, she established and became chair of the Japan Association for Female Executives (JAFE). In 1987, Noriko founded Jafi Services, the predecessor of Poppins.
Noriko has held the position of Vice-Chairwoman of All Japan Childcare Services Association as well as council member of the Cabinet Office and the Ministry of Health, Labor and Welfare Committee for Female Empowerment.
Today, Noriko continues to hold multiple other prominent positions, including External Board Member at PARCO; Advisory Board Member at Sony Marketing; Vice-Chairwoman of the Committee for Medical-Care System Reform; Vice-Chairwoman of the Committee for Consideration of Countermeasures to the Declining Birthrate; and Lead Manager of Japan Association of Corporate Executives. She is also an active member of various other governmental committees.
She has received numerous honors, such as the ‘New Business Contest Outstanding Entrepreneur Award’ from the Japan New Business Conference, as well as the ‘Business Stateswoman of the Year’ from the Harvard Business School Club of Japan.
|Corporate Profile||Poppins Co., Ltd.|
|Corporate Philosophy||Our firm shall strive to contribute to society through providing the highest standard of EduCare and elderly care services.|
|Service Policy||“To Be as One” — A service that listens to the voices of the customers’ hearts, and answers their needs with care.
“To Act with Love” — A service full of love and respect, encompassing the customer with our kindness
“To Be Reliable” — A service that is both trustworthy and irreplaceable.
“To Never Compromise” — A service that is devoted to constant improvement
|Quality Policy||To contribute to society through providing the highest standard of EduCare and elderly care services.
1. Strengthen human resource development
|Description of Services||
◆ Child-rearing Support Services
Poppins Nanny Services (Babysitting Educators)
Training and Education of Nannies (Babysitter Educators)
Support for Reconstruction, Management and Establishment of Nursery Facilities
Home Care Services for Seniors (Poppins VIP Care)
|Established||March 9, 1987|
|Capital||96.57 million Yen|
|Number of Employees||4,000 (As of April 2018)|
|Affiliated Organizations||All Japan Childcare Services Association|
Hiroo Plaza 5F 5-6-6 Hiroo Shibuya-ku Tokyo, 150-0012 JapanMap
TEL: +81-3-3447-2100 FAX：+81-3-3447-1812
Osaka (Branch Office)
SeiwaUmeda Building 10F 2-12-7 Sonezaki kita-ku Osaka-fu 530-0057, JapanMap
Nagoya (Branch Office)
Nagoyaekimaesakuradori Building 4F 3-26-8 Meieki Nakamura-ku Nagoya-shi 450-0002, JapanMap
Ashiya (Branch Office)
33-1 yamate-cho ashiya-shi 659-0096, JapanMap
Poppins Service Kyoto
8 Kinugasa-cho Kinugawa Kita-ku Kyoto-shi 603-8485 Japan
【Overseas】Poppins U.S.A., Incorporated （PoppinsU.S.A., Inc.）
2255 Kalakaua Avenue, Manor Room 3317 Honolulu, Hawaii 96815 U.S.A.
【Kids Room】Poppins Keiki Hawaii
2255 Kalakaua Avenue, Suite 435 Honolulu, HI 96815 U.S.A.
（Sheraton Waikiki Hotel 4F Suite 435)
Founded JAFE (Japan Association of Female Executives) Representative: Noriko Nakamura (Predecessor of JAFE Service Co., Ltd.).
Adopted childcare curriculum in corporation with Norland College in England.
Started training nannies (educational babysitters).
Founded JAFE Service Co., Ltd.
Started providing in-home childcare services (for individuals).
Started daycare service in Secom center.
Set up the first childcare room in the World Expo, “The International Garden and Greenery Exposition, Osaka 1990”.
Opened the Ashiya branch office.
Corporate contracts with the Metropolitan Police Department, Ministry of Posts and Telecommunications, and Ministry of Finance.
Started in-home childcare services for corporate clients.
Started a workplace childcare center in the pediatric division of Keio University Hospital.
Started a workplace childcare center at the St. Luke’s International Hospital.
Change the company name to “Poppins Corporation Co. Ltd.”
Started in-home elderly care service “Poppins VIP Care”.
Signed a corporate contract with Merrill Lynch Japan Securities.
Opened a workplace nursery “Koneko Nursery” at Yamato Transport Co., Ltd.
Authorized by the Ministry of Health, Labor and Welfare as a school to train 2nd grade home helpers.
Opened “Poppins Nursery Yokohama”, a childcare center authorized by the city of Yokohama.
Acquired ISO9001 Certificate for childcare and elderly care services.
Opened 3 childcare centers in hospitals (Keio University Hospitals, Yokohama Kowan Hospital, Civilian Hospital).
Opened "Poppins Nursery Kotoen", a childcare center built in a station and a trial project subsidized by the Ministry of Health, Labor, and Welfare.
Signed a corporate contract with Matsushita Electric Industrial Co., Ltd.
Opened “Poppins Nursery JP Kozukue,” a childcare center authorized by the city of Yokohama.
Opened 3 Kids Rooms in public facilities (Kobe Hankyu Department Store, Aqua City, Cerulean Tower)
Opened 2 childcare centers in hospitals (Saiseikai Kanagawa-ken Hospital and Yokohama City University Hospital).
Approved as a in-home elderly care provider.
Signed a corporate contract with Tokai Bureau of Japan Post.
Opened “Poppins Nursery Kozukue”, a childcare center authorized by the city of Tokyo.
Opened “Poppins Nursery Minami Machida” a condominium-style childcare center.
Was commissioned with "Utilization of IT for providing innovative service in the field of child and elderly care project" from Ministry of Economy, Trade, and Industry.
Opened 3 childcare centers authorized by the city of Tokyo (Sangenjaya, Tsutsujigaoka, and Fuchu).
“Poppins Nursery Kozukue” was recognized as the first privately run childcare center in Yokohama authorized by the national government.
Was commissioned with "the research study on the most effective assistance measures for child raising from the point of view of lifelong learning society" from Ministry of Education, Culture, Sports, Science and Technology.
Opened a workplace childcare center for companies including Shiseido (consortium model).
Opened “Poppins Nursery Ichibancho”, a childcare center authorized by the city of Tokyo.
Opened “Poppins Nursery Chofu”, a licensed childcare center, and 2 childcare centers authorized by the city of Tokyo (Higashi-shinagawa, Futakotamagawa)
Opened Poppins International Pre-School in Yebisu Garden Place.
Opened 2 childcare centers authorized by the city of Tokyo (Komagata, Shimomaruko)
Opened “Poppins Nursery Shin-urayasu”, a licensed childcare center.
Opened 3 childcare centers authorized by the city of Tokyo (Minami-machida, Sumida, Musashino)
Opened 4 on-campus and workplace childcare centers (IKEA Japan, Nagoya University, Keio Group, etc.)
Opened 5 childcare centers authorized by the city of Tokyo (Waseda, Asagaya, Kyobashi, Takanawa, Tachikawa)
Opened 5 on-campus and workplace childcare centers (Takahashi Shoten, Mizuho Financial Group, Samantha Thavasa, Aisin Seiki, Hoyu)
Opened 2 childcare centers in public facilities (Karuizawa Prince Hotel, Jazz Dream Nagashima)
Opened 2 childcare centers authorized by the city of Tokyo (Shibaura, Kichijoji)
Opened 8 on-campus and workplace childcare centers (3 campuses of Tokyo University, Sophia University, Citigroup, Sumitomo Chemical, Sumitomo Electric (Osaka), Sumitomo Corporation)
Opened “Poppins Keiki Hawaii Kidsroom”.
Opened 2 childcare centers authorized by the city of Tokyo (Tamagawa, Tsukishima)
Opened 13 on-campus and workplace childcare centers (Osaka City University, 2 locations at Nagoya University, Albion, Sysmex, Sumitomo Corporation, Sumitomo Chemical (Chiba),Sumitomo Electric, Disco, Tokai Rubber, Panasonic, Itochu Corporation)
One childcare center scheduled to apply for an authorization by the city of Yokohama (Center Minami)
3 childcare centers scheduled to apply for an authorization by the city of Tokyo. (Musashino Towers, Sakura-shinmachi, Shiroganedai)
One on-campus / workplace childcare center scheduled to apply for an authorization (Marunouchi)